GO for WEB
The Danger In Communication Is The Illusion That Has Been Accomplished _Voltaire
Enjoy Wide market reach
Update information quickly
Track and collect data about potential clients
Cut marketing expenses
Market trends
Continued migration of consumers online, as well as the spread of Internet-enabled mobile devices, such as smartphones and tablet computers.
Display advertising has experienced the greatest growth in recent years due to continued development of online content services, such as digital entertainment services, and mobile applications (‘apps’), along with the ongoing popularity of social networking sites and e-commerce websites.(Keynotes, 2013)
Website advantages
Members registration
Market trends
Continued migration of consumers online, as well as the spread of Internet-enabled mobile devices, such as smartphones and tablet computers.
The expansion of the online audience and, in particular, the mobile audience, has provided significant opportunities for advertisers in recent years, with over 50% of UK residents now thought to own a smartphone, while approximately 11% own a tablet device.
Mobile users are now thought to be spending more time using their mobile devices browsing the Web, text messaging and checking e-mails, to shopping online, visiting social networking sites and playing games.(Keynotes, 2013)
http://www.businessinsider.com/html5-vs-native-apps-for-mobile-2013-4
Display advertising has experienced the greatest growth in recent years due to continued development of online content services, such as digital entertainment services, and mobile applications (‘apps’), along with the ongoing popularity of social networking sites and e-commerce websites.(Keynotes, 2013)
Website advantages
Members registration
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Personal Data supplied is subject to the Data Protection Act 1998, as amended from time to time. This information may be used for direct marketing purposes.
The key to know how to market an event is the target market itself! (Anton S., Bryan p. , 2010)
KNOW what kind of people is likely to attend, where they live and how they can be influenced to attend (Goldblatt J., 2005)
UNDERSTAND your catchment area > Travel distance > time to get to and from events from various population center.(Anton S., Bryan p. , 2010)
Influence your target market on the Web
#Web promotions can..
Influence your target market on the Web
Fair Trade events are One-off occasion to a diverse market, and very possibly, a diverse market of people who they don’t know they want to participate…(Anton S., Bryan p. , 2010)
#Web promotions can..
> Create awareness
> Provide the reference people need to make decision
> Target opinion former
USE THE BIG "THREE"
USE THE BIG "THREE"
The “big three” (Facebook, Twitter, and Google+) has become a must for any business seeking to secure a place in both the traditional and digital marketplace. What could once be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilization of the tools social media offers.
Social Media Quick Facts
94% of all businesses with a marketing department used social media as part of their marketing platform
Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance
43% of people aged 20-29 spend more than 10 hours a week on social media sites
85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure
58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period
Facebook: Facebook’s modest beginning, as a simple networking tool for college students (mainly designed to allow students to let their friends know where the parties were, and to look at the pictures from those parties afterward), belies its current status as a variable and integrated tool for business marketing. The primary method that businesses use to exploit Facebook’s marketing possibilities is by creating a “page” for their business (akin to having a website “on” Facebook itself—think of it as having an interactive yellow pages listing), which Facebook users can follow. Businesses can then use their page to market their products, offer deals, and build their brand.
Twitter: Like Facebook, Twitter began as a social networking tool—a way for friends to keep in touch—but has blossomed into a full-scale business marketing tool. Twitter uses 140 character “tweets” (short messages) that appear in the homepage of all users who “follow” the account. Businesses can use these to release news, market their products, and direct attention to special offers and new content. Hashtags (a word or phrase preceded by a pound sign) can also be searched for on twitter, meaning that followers or users looking for info on that topic can be directed to your account by simply attaching a hashtag to particular concepts or ideas in your business’s tweets.
Google+: Google+ is a relative newcomer but is quickly becoming an important tool for businesses looking to increase their presence in the world of social media marketing. Google+ has features that enable businesses to utilize its model in the ways Twitter and Facebook are used (product marketing, news release, the building of a “follower” base, etc.), but also has several facets these others do not. Google+’s “Promote” option allows you to customize your promotional content by creating different groupings of followers that you can then market differently to, and their “Measure” feature gives businesses an interactive measurement of how their Google+ page is being used. Google+ also offers a tutorial for businesses which gives advice on how best to use its features.
Know Your Business
One of the keys to a successful social media marketing platform is knowing your own business.
A large corporation is going to have needs and attributes which require a very different approach to social media marketing than a small, local business will need to be successful. Play to your strengths—if you’re a larger company, focus on using social media to connect with a larger audience in order to get national exposure for your brand and products.
If you’re a small, local business, use social media to build a dedicated, loyal customer base by offering the personal touch that only a local business can provide.
If your business has a product or service that is primarily used or purchased by other businesses, use social media to network with other businesses in order to increase your visibility in the commercial marketplace.
If your business offers a product or service which is primarily used or purchased by individual consumers, aim to use social media as a way to develop a pool of customers who see your brand as quality, hip, and available.
(www.forbes.com)
No matter the size or nature of your business, a knowledge of your company’s strengths, target market, and product or service niche is an essential part of any successful social media marketing platform.
A large corporation is going to have needs and attributes which require a very different approach to social media marketing than a small, local business will need to be successful. Play to your strengths—if you’re a larger company, focus on using social media to connect with a larger audience in order to get national exposure for your brand and products.
If you’re a small, local business, use social media to build a dedicated, loyal customer base by offering the personal touch that only a local business can provide.
If your business has a product or service that is primarily used or purchased by other businesses, use social media to network with other businesses in order to increase your visibility in the commercial marketplace.
If your business offers a product or service which is primarily used or purchased by individual consumers, aim to use social media as a way to develop a pool of customers who see your brand as quality, hip, and available.
(www.forbes.com)
No matter the size or nature of your business, a knowledge of your company’s strengths, target market, and product or service niche is an essential part of any successful social media marketing platform.
Consider Creating a Social Media Marketing Position
Consider creating a position specially designed to create, develop, and maintain your company’s social media marketing presence.
More and more colleges are offering degrees specifically tailored to social media marketing, and graduates of these programs are trained and ready to help utilize the powerful marketing tools social media offers to increase the exposure of your brand and the sales of your products. If your company is not able to afford a dedicated in house position for social media management, be sure to hire a third-party service provider that specializes in social media marketing. It is much easier and effective to hire a trained expert in this field instead of attempting to figure it out on your own or task one of your other employees—whose training and expertise are better used elsewhere—to try to manage your social media marketing.
(http://www.forbes.com)
More and more colleges are offering degrees specifically tailored to social media marketing, and graduates of these programs are trained and ready to help utilize the powerful marketing tools social media offers to increase the exposure of your brand and the sales of your products. If your company is not able to afford a dedicated in house position for social media management, be sure to hire a third-party service provider that specializes in social media marketing. It is much easier and effective to hire a trained expert in this field instead of attempting to figure it out on your own or task one of your other employees—whose training and expertise are better used elsewhere—to try to manage your social media marketing.
(http://www.forbes.com)
Interview to Joselin Mane CoFounder of Boston Tweetup: How social medias are benefiting events?
CUSTOMER SUPPORT
Establish your expertise with Webpages and Blogs
Add links to other areas of interest to your audience, it shows you are an expert in the marketplace.
Blog post sections open up new pages.. The more pages the more likely is your targeted audience to find you!!(Zanti N., 2013)
Suggested content:
Suggested content:
> 20% fair/event information
> 80% deliver value to customers (map local area/local accommodations…)
BUILD well designed Websites
>ADD information and ads about your event
> > GAIN immediate direct contact with your target market!
Software such as Aptex, Autonomy, Adforce and Accrue can monitor user’s behaviour constantly. This info can be then used to improve the site or services or to personalise content for users.(Goldblatt J., 2005)
FAQ
How can I enhance visitor traffic to my web site
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>> The first step will be to place Logos on banners of search engines or online database
Adding a logo on search engines it’s very easy and it’s free!!
>> Creating reciprocal links with other sites can also bring more traffic to your site.
According to Deborh Whitman of Microsoft Corporation this can also improve your ranking on search engines such as Google.
Meeting News offers eight easy ways to encourage attendees to visit your site: 1. List the Web address for your event on high-traffic search engines and directories(Altevista, Yahoo, Google) 2. Become listed on meetings and event calendars. Visit www.tscentral.com ; www.tsnn,com ; www.associationcentral.com 3. Consider exchanging links, sponsorships, or advertising with other Web sites.
4. Distribute news releases online . Visit www.business-wire.com ; www.prenewswire.com ; www.digital-work.com ; www.prweb.com
5. Include your Web address everywhere you can
6. Identify e-mail discussion groups or lists related to your industry and become and active participant
7. Use the signature file at the end of your e-mail to provide your contact information, as well as your event information. Make those few lines compeling.
8. Exchange links with exhibitors, so their customers can come informed about the event.
(Goldblatt, J. ,2005) |
Where can I buy a domain for my website? |
A good place would be www.domesearch.org
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How can I market my event online? |
Kevin Dolan, e-business development manager of Microsoft Corporation has taken the 5Ps of traditional marketing a step further:
> Presence- Drive the traffic there
> Pleasing- Make it pleasing to the eye
> Personalize- Develop a presence through personalization
> Purchase- Through e-commerce, buy or sell products or servives
> Process- Integrate your internet site with core business system
> Partnership- Being connected with customers, supplier, and competitors expand your reach.
> Programmable- The Web can be easily changed to tailor your marketin message
(Goldblatt, J.,2005)
You can also get assistance with Web Ad.vantage to help you pull together an impressive and cohesive campaign.
The next step for assistance in marketing and promoting your website is through Cvent (www.cvent.com) which is revolutionizing the event industry. Cvents also offers:
Supplier network with 200,000+ venues and 20,000 event suppliers
Mobile Event Apps
Create Web Survey
E-mail alerts to attendees
Other online resources offering similar tools are www.b-there.com and www.event411.com
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Do I need to set up a Mobile App? Over the past few years mobile phones have transitioned from a over-powered toy into a hyper-productive business tool. · Over 1 billion of the worlds 4+ billion mobile phones are smartphones. · By 2014, mobile internet usage is projected to overtake desktop internet usage. · In 2012, more than 50% of local searches are preformed from smart phones · Apple has the smart phone largest market share of around 47%, followed closely by Android, with Windows and Blackberry being the runner ups. · Apps are developed differently for Apple, Android, Windows, and Blackberry devices, yet if properly planned apps can be created for all devices on a single framework. There is no denying we live in a mobile, social and local world. Event apps provide trade fairs and events managers an easy way to distribute information and provide attendees with quick and easy access o information not just at the event, but leading up to and even after it's over. A few benefits that mobile apps enable include:
 Time saving, increase business productivity and the value for money aspect of business apps.
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SME organisations owners are becoming increasingly reliant on mobile apps to run their business
51% spend at least two hours a day working from their mobile devices
73% use smartphones on a daily bases
23% rely of Apps to effectively manage their time
22% use Apps to track their business expenses The five must have business apps are: Google Drive, Evernote, Square, Linkedln and Docusing Here is a video on how to create your own mobile app at mobile.conduit Coming up HTML5 The Future Of Mobile Development: :HTML5 Vs Native Apps Read more: http://www.businessinsider.com/html5-vs-native-apps-for-mobile-2013-4?op=1#ixzz2PyeuRX6h |
Do I need to create an online survey? |
Online surveys are one of the most efficient ways to know who is your Web site audience.
Do try to keep survey shorts and don’t forget to ask a bit of background information, without getting too personal.
Web Ad.vantage (www.webadvantage.com) provides the following surveying services to help you create, house, and distribute online surveys:
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Where can I browse online for the latest researches on Events? |
Visit www.demographics.com for the latest events’ News + Researches +Trends&Technological Developments.(book…)
For more trends and hot topics in the event industry, as well as current events in your local area, nationally and internationally visit C-Net News www.news.com and www.entrypoint.com
Check also www.cyberatlas.internet.com and www.factfinder.census.gov
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FAQ Section improves customer service and efficiency.
> <!--[endif]-->Able to direct majority of telephone call to online answer
> <!--[endif]-->Improve customer satisfaction and enhance image of companies!
Q&A Personalised customer service invite people to submit their query by e-mail and collect valuable data of clients!
E-COMMERCE
Buying process involve also the hidden cost of time and effort, interpreted as buying factor(Anton S., Bryan p. , 2010)
The internet gives both sides of a business relationship a more convenient means of communicating and building a loyal, mutual beneficial relationship.
> Increased capacity to reach potential business partners
> The ability to reach a more geographically-disperse customer base
Set up e-commerce
If you do not have IT staff to manage it yourself, Web-hosting companies are available for outsourcing. These companies allow implementation of “shopping-charts” service without additional programming needs and sometimes for as little as a few hundred pounds.
Visit www.store.yahoo.com
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Financial savings with e-commerce: Registrations/ Ticketing Sale/Distribution of material(download event programme /print e-budging)
Use of Real-Time Data Processing System > >Transactions entered as they occur!
Use of Real-Time Data Processing System > >Transactions entered as they occur!
>> Instant update of database, as transactions are entered for all major accounts- Administration revenue/ Sales revenue/ Inventory..
>> (EDI) Electronic data interchange to exchange intercompany information and data
for Data Analysis / Decision making.
E-commerce in exhibition has not only created a “digital supermarket” for exhibitors to sell their services and products but also to buy.
There are many online services now who serve exhibitors to find venues space, services and assistance however I recommend the NEC Group where you receive free Web space within Mail Order Live’s “shopping mall” Web pages during the show. (Rob D., Philip A., Tony S., 2002)
The use of e-commerce together with real-data processing system has become a necessity for Trade fairs/Exhibitor organizers also for decision making and planning the budgeting and the logistic.
for Data Analysis / Decision making.
E-commerce in exhibition has not only created a “digital supermarket” for exhibitors to sell their services and products but also to buy.
There are many online services now who serve exhibitors to find venues space, services and assistance however I recommend the NEC Group where you receive free Web space within Mail Order Live’s “shopping mall” Web pages during the show. (Rob D., Philip A., Tony S., 2002)
The use of e-commerce together with real-data processing system has become a necessity for Trade fairs/Exhibitor organizers also for decision making and planning the budgeting and the logistic.
Budgeting
Some commentators suggest that events should have quite a substantial marketing budget compare to products because of the short duration and unique profile of events.
....Venues for events often have long lead times for booking and require money upfront...
....Venues for events often have long lead times for booking and require money upfront...
….This may be only the first of several financial deadlines
> Online marketing together with e-commerce reduce costs and is the media providing the most favourable cost/benefit ratio!
> With e-commerce and Real-Time data processing you have less chance for your event to go bankrupt!
Logistic management
What scale of service you need??
"What you know about the type and scale of audience for the event will form your judgment about the venue services required."
"Without carefully planning the supplier to undertake the event may not arrive correctly / nor in time..
…services and supplier that have long lead time must be considered earlier on..
> Real-time and specific data will make your life easier in planning the logistic.
References:
Fresh business thinking.com (2013); Online resource available at: http://www.freshbusinessthinking.com/news.php?CID=0&NID=18071&PGID=2#.UWQrAJMUuLc accessed (10/04/13)
Goldblatt, J. (2005), Special events, event leadership for a new world ;fourth edition ; Wiley
..contracts will determine obligations for supply particular material or service"(Anton S., Bryan p. , 2010)
> Real-time and specific data will make your life easier in planning the logistic.
References:
Anton S. ,Bryan P.(2010)
,Successful Event Management, Third ediction, Cengage Learning EMEA, Hampshire
Business to community
(2013) ; Online resource available at:
http://www.business2community.com/infographics/event-apps-by-the-numbers-0456706 ; accessed (10/04/13)
Forbes (2013) Online resource available at: www.forbes.com
; accessed (10/04/13)
Fresh business thinking.com (2013); Online resource available at: http://www.freshbusinessthinking.com/news.php?CID=0&NID=18071&PGID=2#.UWQrAJMUuLc accessed (10/04/13)
Goldblatt, J. (2005), Special events, event leadership for a new world ;fourth edition ; Wiley
Goldblatt J. (2002) ,
Special events, Twenty-first century global event management; Wiley
Leonard H. (2002), Event
marketing, how to successfully promote
events, festivals, conventions, and expositions ; Wiley
Keynotes(2013) available at www.keynotes.com ; accessed (10/04/13)
Rob D., Philip A., Tony S., (2002) ; ......Keynotes(2013) available at www.keynotes.com ; accessed (10/04/13)
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